Salesforce plays a vital role in the development and management of e-commerce websites. Therefore Salesforce is famous for e-commerce websites because it offers a comprehensive and flexible platform. Salesforce’s commerce platform, Salesforce Commerce Cloud (formerly known as Demandware), provides businesses with a range of tools and features that enable them to create and manage their e-commerce websites.
Also, there are some key features of the Salesforce e-commerce platform, as follows:
- Site management: Salesforce Commerce Cloud provides businesses with a range of tools for creating, managing, and optimizing their e-commerce websites, including website design, content management, and analytics.
- Personalization: Salesforce Commerce Cloud provides businesses with tools for personalizing their commerce websites, including product recommendations, targeted promotions, and abandoned cart recovery.
- Mobile optimization: SFCC provides businesses with tools for optimizing their e-commerce websites for mobile devices, including responsive design, mobile-specific checkout, and mobile-specific content.
- Integration: Salesforce Commerce Cloud can integrate with other Salesforce products such as Salesforce Marketing Cloud, Salesforce Service Cloud, Salesforce Community Cloud, Salesforce Sales Cloud, and Salesforce Analytics Cloud, which allows businesses to access a wide range of customer data, marketing automation tools, and analytics.
- Omnichannel: SFCC provides businesses with tools for creating and managing an omnichannel e-commerce experience, including in-store pickup, curbside pickup, and buy online, pick up in-store.
- Scalability: SFCC is built on a cloud-based platform, which allows businesses to scale their e-commerce websites as their business grows, without needing to invest in additional hardware or infrastructure.
- Security: Salesforce Commerce Cloud is compliant with a wide range of security standards, including PCI DSS, SOC2, and HIPAA, which helps to ensure that businesses can securely store and transmit customer data and sensitive information.
All of these features and capabilities make Salesforce a popular choice for businesses that are looking to build, manage, and optimize e-commerce websites.