Understanding of Master and Variation Product

salesforce products


Products are tangible or digital item that is made available for purchase by customers through an online platform

master and variation in ecommerce
master and variation in e-commerce

Goods such as clothing, electronics, and household items, as well as digital items such as software, music, and e-books.
A product in e-commerce typically includes the following information:

  • Product Name: A descriptive name for the item.
  • Product Description: A detailed explanation of the product, including its features and benefits.
  • Product Image: A visual representation of the product, such as a photograph or illustration.
  • Product Price: The cost of the product to the customer.
  • Product SKU (Stock Keeping Unit): A unique identifier for the product, used for inventory and order management.
  • Product Category: The category or department that the product belongs to.
  • Product Variations: Different versions of the product that have unique attributes, such as size, color or style.
  • Product Availability: The quantity of the product in stock, or the expected delivery time.
  • Product Reviews: Feedback or ratings from customers who have purchased the product.

Master Product:

In e-commerce, a master product is a product that has variations, such as different sizes, colors, or styles.

Each variation of the master product is known as a variation product

and has its own SKU (stock-keeping unit) and unique attributes such as size or color.

Master products are used to simplify product management in an e-commerce store by allowing the store owner to create one product listing for all the variations of a product. This allows the store owner to easily update the product information, pricing, and inventory for all variations at once.

For example, an e-commerce clothing store may have a master product listing for a t-shirt and then have individual variation product listings for each size and color of the t-shirt.

This allows the store owner to update the pricing or description of the t-shirt only once, and have it automatically update for all the variations.

Variation Product:

A variation product is a specific version of a master product that has unique attributes, such as a different size, color, or style.

Each variation product has its own SKU (stock-keeping unit) and can have its own pricing, inventory, and images.

For example, in an e-commerce clothing store, a t-shirt may be the master product and have variations of products for each size and color.

Each variation product would have a unique SKU, and the store owner could set different pricing and inventory levels for each size and color. Additionally, variation products can have their own images and descriptions which could differ from the master product.

Variation products are used to simplify management in an e-commerce store,

by allowing the owner to create one product listing for all the variations of a product.

This allows the store owner to easily update the product information, pricing, and inventory for all variations at once.

Variation products help to make the shopping experience more convenient for customers by giving them the ability to see and select different variations of a product in one place.

Master And Variation products difference

A master product is a product that has variations, such as different sizes, colors, or styles.

Each variation of the master product is known as a variation product

and has its own SKU (stock keeping unit) and unique attributes such as size or color.

For example, a t-shirt may be a master product, and the variations of that product may include different sizes and colors of the t-shirt, each with its own SKU and attributes.


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