Difference between B2B, B2C and B2B2C

Salesforce Commerce Cloud (SFCC), describes the relationship between businesses and consumers. So there are three main types of e-commerce models made for it:

1. B2C
2. B2B
3. B2B2C

B2C (Business-to-Consumer)

In Salesforce Commerce Cloud (SFCC), B2C (Business-to-Consumer) e-commerce refers to the process of selling products or services directly to consumers through an online storefront or website.

A B2C e-commerce site in SFCC typically includes several features such as:

• Product catalogs to display and organize products
• Shopping cart and checkout for customers to place orders
• Payment gateway integration for secure online payments
• Order management for tracking and fulfilling orders
• Customer account management for storing customer information and order history
• Personalization and targeting features, such as product recommendations and retargeting
• Search and navigation features such as faceted search, product filtering, and sorting

Additionally, B2C e-commerce sites in SFCC can also include features such as:

• Social media integration to share products and reviews
• Email marketing integration to send personalized promotions and newsletters
• Mobile optimization for customers to access the site using their mobile devices
• Multi-language and multi-currency support for customers around the world

Overall, B2C e-commerce sites in SFCC are designed to provide customers with an easy, convenient, and secure way to browse and purchase products or services online.

B2B (Business-to-Business)

In Salesforce Commerce Cloud (SFCC), B2B (Business-to-Business) e-commerce model refers to the process of selling products or services to other businesses through an online storefront or website.

A B2B e-commerce site in SFCC typically includes features such as:

• Product catalogs to display and organize products
• Shopping cart and checkout for businesses to place orders
• Payment gateway integration for secure online payments
• Order management for tracking and fulfilling orders
• Account management for storing business information and order history
• Custom pricing and volume discounts for different business customers
• Quote generation and purchase order management for larger orders
• Approval workflows for orders that need to be reviewed by multiple parties
• Integration with ERP or other back-office systems

Additionally, B2B e-commerce sites in SFCC can also include features such as:

• Self-service portals for businesses to manage their account information and place reorders
• Reporting and analytics to track sales and customer behavior
• Mobile optimization for businesses to access the site using their mobile devices
• Multi-language and multi-currency support for international businesses

Overall, B2B e-commerce sites in SFCC are designed to provide businesses with an easy, convenient, and secure way to purchase products or services online. The platform provides a set of powerful features to handle the complexity and specific requirements of B2B transactions.

B2B2C (Business-to-Business-to-Consumer)

In Salesforce Commerce Cloud (SFCC), B2B2C (Business-to-Business-to-Consumer) e-commerce model refers to the process of selling products or services to other businesses, which in turn sell those products or services to consumers. This type of e-commerce model is often used by manufacturers, wholesalers, and distributors who want to sell their products to retailers, who then sell those products to consumers.

A B2B2C e-commerce site in SFCC typically includes features such as:

• Product catalogs to display and organize products
• Shopping cart and checkout for businesses to place orders
• Payment gateway integration for secure online payments
• Order management for tracking and fulfilling orders
• Account management for storing business information and order history
• Custom pricing and volume discounts for different business customers
• Dropshipping and fulfillment options for businesses to have products shipped directly to their customers
• Self-service portals for businesses to manage their account information and place reorders
• Reporting and analytics to track sales and customer behavior

Additionally, B2B2C e-commerce sites in SFCC can also include features such as:

• Mobile optimization for businesses to access the site using their mobile devices
• Multi-language and multi-currency support for international businesses
• Integration with ERP or other back-office systems
• Approval workflows for orders that need to be reviewed by multiple parties

Overall, B2B2C e-commerce sites in SFCC are designed to provide businesses with an easy, convenient, and secure way to purchase products or services online and also provide the means for businesses to resell these products to end consumers. The platform provides the necessary features to handle the complexity of B2B transactions and also provides the necessary support for businesses to offer the products to their consumers.

In SFCC, the platform provides specific features and functionalities to support each of these models. For example, B2B sites may include functionality for creating quotes, managing purchase orders and approvals, and setting up custom pricing for different customer groups. B2C sites may include functionality for personalization, search and recommendations, and also integration with social media and email marketing platforms.

Overall, the choice of the model depends on the type of products, services, and target audience of the business.