What is Kentico Content Management System and its impact on digital businesses?

what is Kentico content management system? 

Kentico CMS (Content Management System) is a Digital Experience Platform (DXP) that allows web developers, e-commerce store owners, and all other types of digital businesses to strengthen their content management process. 

It facilitates optimization in digital businesses for their engagement with their potential clients. As of now, Kentico CMS has a lucrative customer base with some recognition of trusted firms.

Its latest version is Kentico Xperience 13 Refresh 10 (which was released in June 2023) is an upgraded version of Kentico Xperience 13 (which was released in September 2022). 

Overall it helps to build strong websites that are a boon for business websites. It fulfills all the requirements of digital businesses whether small or large. Its versatile features enable it to create an impact on digital businesses. 

How Kentico CMS works and who else can use it? 

It uses servers like ASP. NET & Microsoft SQL to perform through its portal engine. You can also use any third-party services to deploy Kentico CMS in your business's growth.

Third-party services include Microsoft Azure, Amazon Web Services (AWS), and Google Cloud Platform (GCP) & whatnot. 

Kentico CMS works by accumulating all of your website's content in one place. It creates a database from it. It allows page visitors to take their desired outcome from the website by moving from one page to another in a very easy way. 

It makes it easy for visitors to navigate the website and make the most out of it. It works for visitors' requests, retrieves the content from the database, and assembles it into a more specific HTML  page. This process is called Dynamic Page Generation. 

This allows easy updating of the website's content without having to regenerate all of your pages. 

Kentico CMS is a platform that is used by web developers, government agencies, or anyone who develops a digital agency to manage their content, marketing, and leads. 

Digital Marketers, organizations, individuals, and businesses of all sizes are the ones who collaborate with Kentico CMS to leverage its rich features. 

Overall it is used by a wide range of people and organizations. It's a great option for anyone who needs a CMS that is scalable, easy to use, and for security reasons.  

How does Kentico CMS create an impact on digital businesses? (Benefits of using Kentico CMS). 

It creates an impact on businesses of all sizes through its CMS and many other versatile features like integration, personalization, and many more. 

Here are some key benefits that are vital for considering Kentico CMS: 

• Easily Operated. 

It is very easy to operate for anyone. There is no need to require any technical knowledge to use it. It has a very user-friendly interface that simplifies the task of web developers or owners of any digital agency. 

Its drag-and-drop interface supports its users to create and manage the website's content effectively. 

It delivers built-in templates, which are very useful for creating a great website and attracting more visitors. Because of this feature, you don't need to start from scratch. 

It gives you full control over your website's content as you make an edit to it without any coding. 

Your website's content access is always in your control. It's up to you that you can grant permission for your CMS access without bothering the underlying code. 

Overall the interface is very easy to understand and perform operations on it. In the end, your digital business is on the way to booming the marketplace. 

• Saves Time and money. 

Through its dynamic features that satisfy almost every touchpoint and concern about customers' website growth, Kentico CMS has done a great job of reducing time and money. 

A very good amount of customers are satisfied with its dynamic, faster websites. It helps with its out-of-the-box features and functionality which can reduce the cost of developing new websites and web applications.  

It reduces the maintenance cost of the website as it is regularly updated with new features and it helps businesses to minimize the risk of security vulnerabilities.

In general, Kentico CMS has features that can lead to the development of a robust digital experience and create an impact on digital businesses. 

• Promotes Sustainability and Scalability. 

As every new startup wishes its business to become more sustainable and even more scalable. Kentico CMS fulfills its desire by providing a suitable ecosystem where it can have enough features to make its business more & more accessible to a wide range of customers. 

It can prove to be an important factor in building any new digital business and bringing sustainability and scalability through its feature-rich ecosystem. 

However, the probability of any new business to become sustainable and scalable depends on various factors. Kentico CMS is just one piece of the puzzle. 

• Ensures Security. 

Security is the most important concern for every business, especially online businesses which are always in some security threats. 

Kentico CMS delivers this facility to the website owners or any other stuff like that. It has tremendous built-in safety features that secure your important data and protect your website from any kind of security danger.

With its robust password policies, advanced authentication protocols, and granular permissions you have an edge over potential hazards. 

Kentico is also law-abiding with GDPR, HIPAA, and many other regulatory standards which demonstrates its reliability and makes it a good option for organizations. 

All in all, it is a very reliable and reputable platform that provides a sense of security and rescues your website from any danger. 

Together with all these, Kentico offers more key benefits such as Marketing Automation, Customization,  Integration of Third-Party Services, Content Staging, and the list goes on. 

With this in mind, it efficiently serves your website and gives you a personalized experience for every customer. 

Disadvantages of using Kentico CMS. 

Although it provides some phenomenal features that any website owner or developer wants, it has some limitations as well. Using Kentico CMS can be very problematic if the user is not a trained professional.

Here are some drawbacks of Kentico CMS:

•  Pricing. 

Yes, it costs something like $4,000 to leverage free maintenance and technical support. This amount is quite high for small business owners as they can't afford it. 

• Training. 

It requires robust training before implementation. Web maintenance, installation, hosting, and the development of the website require proper training for its optimal use. 

• No immediate chat assistance. 

Chat support is not available for standard customers, it's available only for their premium customers. If you are one of the standard customers of it, you can contact them by email or ticket support. 

• Email Marketing Feature. 

In Kentico CMS, the interface of the email marketing feature is not as good as some other CMS. It lacks user-friendliness which can lead to a bad impression of their potential customers. 

Conclusion - what is kentico cms. 

If you want to work with a CMS that has versatile features and a powerful digital experience platform, Kentico CMS can do things for you. 

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